Writing

Two Years on Twitter Taught Me a Ton About Content Writing

Do more of what works.

Travis Hubbard
3 min readMar 19, 2024

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I rebooted my Twitter account in November 2021 because my original account was old, and since I’m an attention whore, I needed a ton more engagement. I thought growth would come easy! Nope.

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What Gives?

I’d been on Twitter for almost ten years but never took it that seriously. I’d grown a following of a few thousand, but no one interacted with me all that much.

I thought it was just because my tweets sucked (some of them do), but for the most part, I crank out bangers. 😂

I wanted to grow organically to get my offers seen by actual eyeballs, so I needed to get to the bottom of this crappy engagement problem.

I had someone analyze my old account for me, and it turned out that most of my followers were either bots or dead accounts.

So, as painful as it was (it wasn’t), I created a new account, left a “goodbye” tweet on the old one (with a link to my new profile), and away I went.

OK. Here I am. Where is Everyone?

I don’t know why this seemed like a shock, but even with a new account, I got zero engagement.

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Travis Hubbard

Developer, writer, digital alchemist. 30 years in software. MEng Stevens.