The lamest advice given to aspiring entrepreneurs is “follow your passion”. What if your passion is Netflix and Chill? Or walking around your yard looking for weird bugs to feed your chickens? Or driving cross country in an old Volkswagen discovering beer and brisket joints?
You could make a killer living blogging about these things. It’s true. You just have to commit to the long game.
Maybe “follow your passion” isn’t so lame. But unless there is an obvious market you need to dig down and find or create one. Niche market doesn’t mean small.
What do you do? I bet someone wants to know how to do it, or do it better.
I’m on a three week road trip talking to entrepreneurs in Texas, Louisiana, Alabama, and Florida that are killing it in ways I’d never thought possible.