Meet Flippa

You two should get busy.

Travis Hubbard
3 min readAug 8, 2022


Flippa is the best partner I’ve ever had, and I love to share with my friends.

Photo by Taylor Harding on Unsplash

Why Flippa? is a global marketplace to buy and sell online businesses and digital assets. They’ve been around since 2009 and have sold over 300,000 web properties since its inception.

That’s all well and good, but check this out:

You can use Flippa to discover ideas you might never have considered.

I use Flippa as a niche research tool. I use it to find underperforming websites that I think I might be able to grow into an asset. And finally, Flippa is also where I go to sell websites.

But if a site has already been built, aren't I wasting my time?


As someone that’s making money online, you need to internalize two things:

  1. You can get rich by taking something that exists and making it better. Zuckerberg & co. built a marginally better MySpace and became gazillionaires.
  2. You can make bank in a saturated market because there's no such thing as a saturated market. Liquid Death is water, in a can.

Niche Research

The value of Flippa isn’t just in buying and selling. You are free to use its vast database to conduct research for future work.

You can find almost any niche represented on Flippa. Search Flippa’s using criteria such as keywords, web property type, whether it’s making money or not, age, traffic, etc.

When I find something interesting I’ll take note of it and add the relevant site info into my database.

You could end up going down a rabbit hole so I always give myself 30 minutes max before forcing myself back to reality.

Every bit of data I pick up from digging around in Flippa is stored in my database and used to generate ideas for blog posts, tweets, or website development.

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Travis Hubbard

Developer, writer, digital alchemist. 30 years in software. MEng Stevens.