I’ve been so heads down focused on my Google SERP rankings that I completely neglected Amazon as an SEO powerhouse. I love content marketing and selling stuff online, and since I grew up as a online marketer focused on Google, that’s where I spend all my time.

Except when I want to buy something I go straight to Amazon. It’s right in front of my eyes. Me, literally typing amazon.com into my Chrome browser. Too close for me to see I guess.

Waking up feels great. Now that my eyes have been opened, I’m going to spend some time polishing up the top of my funnel using a $1.99 Kindle book on my most profitable niches.

Check out this article from Business Insider with some details on buyer intent searches and how Amazon is eating Google’s lunch.

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