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I Accidentally Started Doing Something I Enjoy
And it might be my job now.
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My wife started a non-profit to benefit the animal shelter in our area. Her fundraising efforts have been incredibly successful in that the shelter pays for medical emergencies and spay/neuter services without tapping their budget, and has not had to euthanize for space in years.
One night over dinner she started asking me about email marketing.
Unable to read my audience, I launched into a dissertation on the topic.
She almost nodded off.
Finally, she stood and blurted out (scaring me half to death):
Can I use an email list to keep in touch with my donors and share good news stories about the shelter?
Oh, well. Yes, yes you can. Not a problem at all.
Sheesh.
So over the next few hours, I helped her build out the list using emails that donors provided over the years.
We used the logos and other branding material from her website.
I started punching up a good news story to share in that first post.
