Social Media Marketing

How To Get Followers (and make money) on Twitter

I spent a year figuring this out, so you don’t have to.

Travis Hubbard
11 min readNov 27, 2023

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If you’re trying to grow a business online, you need to be on X because it is Earth's top social media platform and is growing daily.

Photo by Aditya Chinchure on Unsplash

I opened the account to promote my writing but spent more time figuring out the platform and learning how to use it to market products and services.

I grew my follower count from under 1,000 to over 10,000 in just over a year. And in case you’re wondering: Yes, all organic (I didn’t buy followers).

All references to Twitter in this post have been updated to use X to align with the new branding.

If you’re not on X, I encourage you to open an account and get started today.

Introduction

X is a giant online meeting place where people talk, share ideas, and stay up-to-date with what’s happening worldwide. It’s not just for scrolling and chatting; news often comes out first, companies talk to customers, and people with different interests come together.

Imagine a place where you can tell many people about what you’re doing or thinking — that’s X. It’s insanely popular, with millions of people using it, so it’s a great place to make friends while letting people know about your hobbies, business, or thoughts.

Understanding how to use X can make you more popular online. It’s all about joining in on significant conversations, sharing your own stories, and listening to what others say.

This article is your guide to growing your X following from scratch.

It’s designed for those on X who want more people to follow their accounts. We’ll cover how X works and share practical strategies to attract followers. You’ll learn how to set up a profile that makes people want to follow you, create engaging content, and connect with others on the platform.

Whether you want to promote a hobby, business, or share your thoughts, this article will help you become more visible and popular on X, even if you’re a complete n00b.

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Travis Hubbard

Developer, writer, digital alchemist. 30 years in software. MEng Stevens.