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Kicker For SEO and Tags
A Killer Title Will Make People Stop Scrolling
And subtitle that will draw them a little closer.
Your opening paragraph should suck your reader in and keep them from clicking the back button. Note on images: go deep in the search results, don’t select one of the first few because others will have most certainly used them (because humans are inherently lazy). Be unique with your images, select something eye-catching. And yes, provocative is OK as long as it aligns with your content.
Do some SEO research on your topic and use the terms for your titles.
Clickbait is OK. Don’t believe me? Scroll through today’s top stories and come to your own conclusion.
Note the use of separators. I think it makes stories easier to read by breaking them up a little as opposed to staring at a wall of text.
Main points up here in your opening section, then transition to the next to go into more detail on 3–5 points.
I use bold to draw the reader’s eye down the page.
Pull them down slowly
The page is key. You might have the most awesome story ever, but you need to keep it flowing to hold your reader's…
