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An interested observer, and occasional contributor. I write about mindset, motivation, and making money —

And I know I’m the reason, but I refuse to change.

The same story has been unfolding since late 2010: my most promising hires all move on within 3-5 years, sometimes sooner. Just this month my best engineer quit on me, although not entirely unexpected.

After having pulled my ass out of a few fires over the past 18 months, she’s accepted a position as the Director of Software Engineering with a killer company just south of Washington, D.C.

So once again, I am sorting through resumes, looking for that perfect candidate.

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I was annoyed the first time this happened. After spending 5 years turning a new college grad into someone…


It’s not as crazy as it sounds.

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I’m clearly insane. Right?

Maybe. But I’d rather set seemingly insane goals for myself as opposed to ones that I know I can knock out. Goals you know you can accomplish aren’t goals, they're just tasks, and while tasks get the job done they don’t force growth.

Go big or go home. Set insane goals for yourself and even if you fall short you’ll still have made progress. Physical, mental, and financial.

In this post I discuss breaking seemingly impossible problems down into manageable chunks, how I apply this technique to my financial goals, detail my plan to generate an additional $100K, and walk…

Aim small, miss small.

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Ever since I was a young boy, I’ve loved earning my own money. Paper route, pizza delivery, lawn mowing, etc. My goals were simple, make enough money to buy the crap I wanted that my parents (rightfully so) wouldn’t waste their money on.

As I grew older, I had similar financial goals: make enough money to put a little away each month for a down payment on a house, be able to make the house payment, buy a car, take a vacation now and then, etc.

Nothing wrong with that.

In my early 20’s, I learned that I’d been thinking…

And it’s the best investment you will ever make.

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You know that feeling you get when you’re interacting with someone and they seem like they know you well? They’re friendly but not uncomfortably familiar?

They call you by your name, recall things you’ve talked about before, and make you feel like you’re doing something amazing for them?

These people make you feel like a complete badass and you enjoy being around them.

Why not do that for other people as often as possible? It could be a real game-changer for us all.

Making someone feel like a badass won’t cost you a dime.

I mean honestly, it’s just words. …

Medium is a meritocracy. Spend more time learning the platform and polishing your craft and less time crying about why you’re not earning a living on the platform.

And consequently, help you earn more money with your writing.

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After having spent almost 20 years writing content for the web that search engines love, I’ve started to pay attention to the Search Engine Optimization (SEO) space.


Because SEO is a huge industry with businesses in the US estimated to spend $80 billion on SEO services. This sort of spending means that businesses understand the value of SEO. It also means that SEO Experts are lined up to take our money…um, I mean to help us optimize our SEO strategy. So we should all learn as much about SEO as we can, and utilize techniques that make sense.


In hindsight, the worst years of my life were actually amazing. In early 2002, my wife walked out — a true blessing. We had embraced the American Dream, all funded with crushing debt.

Since my life was thrown up in the air, I decided to really shake things up. I quit my job and stayed home with my 3-year-old son.

We stayed up late reading stories, watching movies, and eating popsicles in bed. We would swim, take long walks, build blanket forts, and play Mario Kart. …

And for that matter, why am I back on travel?

I’m supposed to be landing in D.C in an hour, but I’m sitting in the Embassy Suites in Birmingham, Alabama sipping instant coffee from a machine.

They can’t find anyone to work in the coffee shop.

It reminded me of my first day back in the office in over a year.

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I was excited to go back on the road after having not done any work-related travel for the past 15 months. Between October 2018 and March 2020, I would be somewhere between Austin, San Diego, Phoenix, Boston, or Indianapolis a week or more a month.

When we stopped working…

But my clothes don’t smell like smoke.

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Jesus is a firefighter that lives near Santa Monica.

I met him when I went up to visit my niece. She and Jesus have been dating for about a year so she decided it’s safe to introduce him to family. We ordered some drinks and apps, exchanged pleasantries, and small talk eventually turned to shop talk.

My niece gave me that look because she knew what was coming. I like to get down to brass tacks, look into the eyes of the sun. You know, because that’s where the fun is.

How many people have you pulled out of a…

A simple thought with a huge upside.

External indicators seem to indicate that I have my shit together, leading the unsuspecting to occasionally ask for, or read, my thoughts on things.

My niece recently kicked up a conversation with me about careers, jobs, education, and training, triggered by the fact that she hates her current job and wants to do something more meaningful with her life.

I had to think about that for a minute before I responded.

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Meaningful to who?

When I asked her that question she just sat there for a second and said she didn’t know how to answer.

In my mind there are only a handful…

Travis Hubbard

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